The journey toward a new website design or site redesign can seem like a daunting task, but by following a simple path toward a plan, you can get the project handled and even enjoy the process. We’ve created this helpful guide to help you on the journey, and when you are ready to get started, having the answers to these questions will make the process go smoothly. By understanding your motivation, goals and desired effect, we can craft a site for you that hits all the right notes!
Here are some of the questions you should ponder
What is the purpose of this website?
Should it be educational or simply showcase your work? Do you want to sell things on the site, or allow people to sign up for events? Depending what your business or organization does, the answer to this question will vary, but it is the most important answer you need.
Which features and pages are needed?
Considering the purpose of the site, what will a customer expect to find there that will help them? A home page and a contact page that are standard, but you might also need a shopping cart, a photo gallery page, an FAQ list or a review collector. Do you want to show the history of your organization or highlight testimonials from previous clients? Will you include a map to help people find your physical location?
What assets do you have?
If your business is visually driven, you’ll likely have a lot of photos. Or, if you work in research or the nonprofit sector, you might have a lot of white papers or educational publications you want to make available. Perhaps your site will be copy heavy, if you know customers often have a lot of questions about your field. Knowing what type of materials you have will help us create the right site framework for you, which in turn will affect the design.
What message do you want the site to send?
If you operate a bank, for example, you likely want the website to seem solid, trustworthy and traditional. If you are a clothing boutique, you might shoot for a trendy, upbeat and stylish mood. If you can put your finger on a few descriptors you want the site to fit, that will be very beneficial in the design stage. Other questions in this realm are things such as whether you want it to feel “regional,” or whether you wish the site to evoke “vintage.”
What do you want site visitors to do?
This is a crucial question. Do you want them to educate themselves? Look at pictures? Contact you? Buy something? All of the above? Knowing this answer helps you put yourself in the customer’s shoes and craft the design accordingly. Everything we plan for overall navigation, format and design will be dictated by the answer to this simple question.
What is your timeline?
Perhaps you have a grand opening or big event coming up and want the site to be live by then. Or maybe it’s February and you just want it to be ready in time for the big holiday-season buying season. Either way, having a deadline in mind will help in prioritizing the order of work and keep everyone moving forward.
There are countless other, smaller questions that you will need to ask when going through the site-building process. But these big-picture queries will help you organize your thoughts so that we can move in the right direction on your behalf.