Getting visitors to engage with your website — and, hence, your organization — can be easier than you think. One of the best ways to help visitors get involved is by using calls to action effectively. These buttons allow them to contact you quickly, get more information, sign up for a newsletter or make an appointment. Good call to action buttons must be highly visible and color plays a big role.

Here are three tips for choosing the most eye-catching color:

 

1.  PICK A BRIGHT COLOR.

Look at a color wheel to see what color is opposite your site’s main palette color.

2.  MATCH THE COLOR TO YOUR BRAND.

Don’t choose a shade that looks out of place with the rest of the site design.

3.  AIM FOR CONTRAST.

If the rest of your site is muted, go for a pop of color. If your site is bright, choose black or grey buttons.

Could your site’s buttons use a makeover? We are happy to help you adjust the shades to find the right combo for peak conversion. Just let us know how we can help!