Getting Started with Marketing2018-04-18T10:53:19+00:00

Getting Started with Marketing

Getting Started with Marketing by 237 Marketing + Web
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Step 1: Organize

Capture your initial thoughts by answering these questions:

  • What needs to be accomplished?
  • When does this effort need to be accomplished by?
  • Who are we/I trying to reach?
  • What information do we/I want to tell our prospects and customers?
  • How have we successfully shared information in the past? What were unsuccessful efforts?
  • What resources (time and money) are available for this effort?

Step 2: Evaluate

Identify the:

► skills needed to be successful:

  • Strategy (identifying the “why” and establishing goals)
  • Planning (creating the how)
  • Messaging (key information to share with potential customers)
  • Design (visual communication)
  • Production (making the idea tangible)
  • Programming (digital communication)
  • Promotion/Distribution (getting the word out there)


► team members with the needed skills
► any missing skills

Step 3: Mobilize

Move forward OR partner with a creative team

check out our articles for ideas
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Need help? Let’s Chat!

considering a marketing campaign?
need a wordpress website?
interested in using infographics?