The Team

Krista McCallum

CEO + Founder

Krista loves coffee, web design, marketing, and pretty much everything our company is about. A physical-therapist-turned-marketing-pro, Krista applies the “form follows function” principle to marketing strategy and campaign development, website conception and styling, project management and systems development. She lives by the words of Helen Keller, who said that “One can never consent to creep when one feels an impulse to soar.”


Kelsey Neldon

Graphic Designer + Artist

Kelsey loves hand-lettering, sweet iced coffee, and all things creative. Kelsey believes that the hurrier you go, the behinder you get, which is reflected in her meticulous work. She understands that branding, typography and color are powerful tools in the world of marketing and web. They can be expertly balanced to captivate and hold attention, or be equally deterring when handled improperly. So we put her in charge of our scales!

John Pick

Website Engineer + Programmer

John loves ice cream, video editing, animating and minecraft. When someone says the glass if half full, or half empty, he says “are you going to drink that?” John is interested in web development, tech support and website critiques. When he creates a system that helps a business operate more efficiently, it is always rewarding. He has lived in Canada, the Philippines and America, and has learned that there is always something new to learn if you are willing to find it – so he does!

when you love what you do, it’s easy to work 23:7