-Dec-2016_HolidayCards • 237 Marketing + Web

The tradition of sending holiday greeting cards to business associates, clients, partner companies and others is less common than it used to be, and that presents an opportunity for you! Written correspondence via snail mail is just unusual enough to make your business stand out if you choose to send cards during the holiday season.

There are a few guidelines to help you make an impact with holiday cards in the business world.

  • Card: Physical cards present a better image of your business than electronic cards or social media messages. Choose a heavy card stock and address the envelope by hand.
  • Visuals: Depending on your recipient list, you can choose imagery that’s specific to Christmas or another end-of-the-year celebration. However, the most universal approach is to choose a “Seasons Greetings” or general winter theme instead of highlighting any one holiday.
  • Message: Decide in advance whether the card will serve as a thank-you, as an overall greeting or as a relationship-building tool. The message inside can be machine printed, but you should also plan to write a personal note thanking the recipient for their support in the past as well as in the future.
  • Signature: This should definitely be hand-written, and having other staff members sign the card is a nice touch.  Don’t include a business card in holiday greeting cards. Save those for other types of business correspondence.
  • Stamps: Skip the postage meter and choose holiday-themed stamps instead.
  • Timing: In order to give recipients time to enjoy the cards, plan to mail them out right after Thanksgiving. Arrival during the first week of December is ideal.

Holiday greeting cards are fun to send and receive. If you need an additional bit of motivation to send them, remember that offices tend to display the cards they get in the mail during the holiday season. That means they will be read by many people many times, boosting your business branding and name recognition.