It’s the opt-repeated mantra. Blogging is vital for SEO. But that couldn’t mean your blog posts should be keyword-packed nonsense that doesn’t benefit readers. The best articles come from blog writers who understand both their goals and their audience so that they are not wasting time.
Why do you blog?
Education
Basic information educates visitors and saves you time on the phone.
Spotlight
Showcase your products or services and show how much people love them.
Engagement
Start conversations with readers to introduce them to your personality.
Trending
Become known as a company or organization with its finger on the pulse of the world.
Network
Make your site a gathering place for industry pros, passionate customers or innovative followers.
Don’t spend a single moment of time or frustration creating a blog that isn’t going to achieve what you want.