When Yamhill winery Fairsing Vineyard launched its website several years ago, the owners of the vineyard were looking for an online place to share upcoming events and offer a blog to readers about the business. At that time, the winery was private property and didn’t have a tasting room for members of the public to visit, so the website was the main place for wine explorers to get acquainted with the brand.
In addition to the functional features on the Fairsing website, owners Mary Ann and Mike McNally were set on creating an experience for site visitors. The McNallys named their vineyard after the ancient Gaelic word for “bountiful,” and that concept plays out in the overall feel of the website. The rolling hills and gorgeous vines that grow on their property are displayed in their full glory on the desktop-optimized version of their website. The Gaelic twist comes through in the winery’s logo, and site visitors get a true feel for the ethos of the vineyard’s mission.
When the tasting room was completed in 2015, the building included flowing lines with a geometric flair and a nearby labyrinth that reflects at the spirituality of nature. The website itself hints of naturalistic elements, from the antique-paper header to the Irish-inspired typeface in the company name. The site design, done by Chris Noud of NowDesign Creative Services, is the perfect vehicle for the seamless functionality integrated by our 237 Marketing + Web team.
In order to look just as lovely on mobile devices, we chose to retain the slideshow above the fold because it didn’t hinder page-loading time. On a smartphone, users see the most vital information first: the winery’s address, contact information and tasting room hours. There’s also a simple way to sign up for the vineyard’s mailing list to receive future news and promotions. A deeper delve into the mobile-friendly site reveals a shopping experience and a member portal.