Basics of Analytics - Website Wellness • 237 Marketing + Web

The hot days are fading, and the change of seasons is a great time to adjust your blogging routine (is there even one left, after an action-packed summer?). One of the best tools for assessing which strategies to alter is your site analytics. Not sure what to make of all those numbers?  Here’s a basic guide to key statistics:

Unique Users

Distinct visitors who have visited your site during a set period of time.

Repeat Users

People who repeatedly visit your site during a set period of time.

Search Engine Traffic

How many visitors are going to your site using a link from a search engine plus which keywords they are searching for.

Pages per Visit/Time on Site

How long visitors spend clicking around your site pages.


The previous sites people were on before clicking a link to  your site.

All these metrics can teach you a great deal about the reach and efficacy of  your website.

Need help finding or understanding your site analytics? Let our team know. We are happy to help!