Studies consistently show that consumers are clamoring for video content, and they even enjoy branded videos on their social media feeds. The prediction is that 69 percent of internet traffic will be videos by the end of 2016, so there’s no better time to start engaging your site visitors with entertaining and information viewing opportunists. This list of guidelines should help you get started.
- Keep the video under three minutes
- Write your script out beforehand
- Explore different video formats
- Promote videos on social media
- Include a call to action
- Be creative, be yourself, be educational
There are several platforms you can use to post your videos on your website, including embedding or third-party sites such as YouTube. If you want to learn more, check out our blog post here, and if you need some assistance working out the technical aspects of posting, just let our 237 Webcare team know.