When building customer loyalty, is it really beneficial to “under promise and over deliver”? Not according to Rick Barrera, author of the business book “over Promise and Over Deliver.” Barrera offers actionable advice on how to craft the perfect over promise for our business or organization. Plus, Barrera included many real-life examples or national brands that found success with his techniques or building customer loyalty. Want a sneak peak? Here are some highlights from the book:
“Under promise, over deliver” no longer is sufficient.
Customers expect lofty goals to be promised and achieved.
Your company must
over deliver on all three of these categories:
products, process and people.
over promise specific to your brand
is both vital and relatively easy.
“Over Promise and Over Deliver” touts the importance of the customer experience at all points in the buying process, from research to shopping to purchasing. If you decide your website could use a customer experience upgrade, we can help take your brand to the next level.