Quick: What is the top reason people visit your website?
If you answered “information,” you get partial credit. The top reason online users go to specific websites is to find contact information. They may be looking to see where in their city your company is located or whether you have a Twitter feed they can follow. In either case, making contact with you in some way is their main goal.
This is great news! It means members of the public are interested in what you have to offer and they want to reach out.
The next questions on the quiz are these:
Where is the contact information on your website?
Have you hidden it on an interior page, or is it in the spotlight no matter where visitors go in the navigation?
If you want to get attention from site users and help them with their immediate need for contact information, it is vital that you get this right. Let’s take a closer look at the ins and outs of contact information.
What to Include
Most site visitors want to know either a phone number or a physical address, so those pieces of information should be front and center. If your company does not have a bricks-and-mortar location, make it clear that you meet people by appointment only. Here is what your contact information should contain:
- The company name
- Phone numbers (both land line and cell phone, if applicable)
- Physical address (include a map, if possible)
- Hours of operation (if by appointment only, specify)
- Email address
- Links to social media platforms
Where to Put Contact Info
You should always have contact information at the top of the home page so that visitors can find it without additional hunting. However, there are a couple different options for where to place the info on each page, because yes, it should be on every page:
- In a tidy block near the navigation at the top of each page (prevents excessive scrolling)
- In a footer at the bottom of each page (there’s more room down there for everything you want to include)
- One of the above choices plus on a contact page (usually includes an email contact form)
- Most popular pages (if you don’t have room on every page, figure out which are the most popular and include contact info there).
How to Offer Contact Info
Some site visitors will want to give you a call, while others may want to find your Facebook page. Give them every opportunity they need to accomplish the task they are there for. Here are some ideas:
- Give links to social media accounts so visitors can become followers.
- Click to call (vital for people using mobile devices)
- Live chat is a customer service tool that creates a live conversation with a company representative.
- Contact forms are the most hands-off option, but site visitors have been trained to use them. Just be sure to answer inquiry emails as quickly as possible.
With helpful and informative contact information on your website, you’ll be able to establish trust and interaction with people curious about your company. Give visitors what they want in a logical way, and they might just reward you with their patronage.
If you think the contact info on your website could use an upgrade or at least a little tweaking, we can help. Our team is happy to help bring more potential customers to your site.