fresh-start-1 • 237 Marketing + Web

Summertime can be tough on schedules. You tend to be more active on a daily basis and may be out of the office often. Throw in vacation time and altered schedules for your children, and you’ve got a recipe for blog-writing burnout. You may have even gone all summer without posting a single entry.

It’s OK. We get it. But instead of beating yourself up about falling behind, how about getting a fresh start for fall? Now that September has arrived, you can use this month to get back on track and find new inspiration that will help you craft posts and schedule them throughout the end of the year. Here’s how to get started:

First, take a look at your current routine, if you have one. Are you setting aside writing time? Is your editorial calendar up to date? Are your posts still working toward the goals you’ve set for your blog and website? Are you even writing at all? If the answer to any of these questions is “no,” it’s time for a refresh.

Consider where you do your best thinking. Perhaps this is while you are in the shower or while jogging. Dedicate that time to finding new inspiration for your posts, whether it is refining your goals or creating innovative engagement opportunities that get you excited about writing again. Jot down any ideas you come up with and then decide whether they have a place in your editorial calendar.

Once you’ve updated your plan for the rest of the year, schedule two or three posts per week and start the writing process. Be sure to keep holidays and special milestones in your mind while crafting your posts. Also, November is National Blogging Month, so you can challenge yourself to write an entry per day for those 30 days.

Now, write your first post using the new schedule and fresh approach you’ve created. Don’t worry if it is less than awesome. It will take a while to get back into the swing of things, and eventually your writing will improve. The key to establishing a routine is being consistent, so don’t get frustrated by early attempts. In the end, keeping your eye on the new-found prize will help pull you out of your writing daze. Keep at it, and don’t forget to check your analytics periodically.

If your website uses a WordPress platform like most of our clients, it is easy to schedule your posts in advance for the days you want them to go live. Simply go to your admin dashboard and click on “Posts.” Choose “Add post,” and after you’ve included your text, look over to the right side of the screen where it says “Publish immediately.” Right next to that is an “edit” link, and clicking on it will allow you to enter the date you’d like the post to go live. Adjust the date and time, then click “OK.” That’s it! Of course, you may also consider using a social media dashboard such as HootSuite, which will let you schedule posts on multiple social media platforms from one easy place.