Does the thought of a blinking cursor and a blank page throw you into a panic when you start writing blog posts? When under pressure to produce quality content, it may be difficult to come up with new ideas. However, if you take a more relaxed approach to blog topic planning, you will find you rarely have a shortage of interesting topics. Remember, your goal is to provide interesting and helpful information. You don’t have to write a college dissertation or win a Pulitzer for your posts. In fact, site visitors will appreciate a more personal and quirky touch, so have a good time with your topics.
The best place to start is to create an editorial calendar for your blog. Don’t worry – it’s not as complicated as it sounds. It simply is a plan of what topics you want to cover, when they make the most sense to post, what the goal of the article might be, which keywords you need to include, and who the target audience is. This road map will not only keep you on track for an active blog, but it will also help you organize and logically plan each message. You can find out more about the format of an editorial calendar in our article here.
Now, make a list of potential topics. These might vary by season, holiday or other variable. For example, if you sell stuffed animal toys, you want to schedule your product profiles around gift-giving holidays and delegate customer profiles for the summertime. Having an editorial calendar with the whole year laid out really removes the pressure from you to come up with blogging topics off the top of your head.
You can always be on the lookout for article topics. We listed quite a few approaches in this earlier blog post. There are ideas swirling all around you if you take the time to look.
Here are some writing resources you can tap when building your topics list
Turn related news of the day into a spontaneous post.
Don’t steal their words, but you can touch on some of the same general topics. Read more about staying in tune with your competitors here.
Industry websites or print materials
Did you see that article in “Widgets Weekly”? Here’s your take on it.
Check which hashtags are trending or what’s on the “Popular” page on Pinterest.
Other industry blogs
Be sure to include links to their writers, and ask them for the same.
Find an appropriate video and comment on it.
There is always someone who decides what’s “hot” or the next big thing. When you see those types of “listicles,” you can weigh in with your thoughts, either as a rebuttal or affirmation.
Set up a simple alert so that you get a notification when a specific topic comes up on the internet. This tool alone can generate dozens of ideas each day, depending which keywords you search for.
Never before have blog posters had more options for topic inspiration at their fingertips. Plus, this list doesn’t even include the other types of posts you can do, such as interviews and contests. If you keep your eyes open and your brain churning, you will have little trouble planning months of compelling blog entries. The pressure is off when you have a solid content plan in place, so gain some independence by making writing easier on yourself!