No matter what the nature of your business, whether it’s a nonprofit organization, a service company or a seller of products, having an online portfolio is vital to your success. It’s not just about showcasing your work, though that is important. It’s also about establishing your business from the outset as one that creates tangible, high-quality products or services. Let’s take a look at some of the key reasons to add a portfolio to your website or to reassess the one you have now.
- More Credibility: Your website exists to attract customers. If people visit your online space and can’t get a feel for what you create or how your services can help them, you’ve lost credibility. Plus, site visitors may be left with the impression that you’ve never done any work worth sharing publicly, which won’t instill confidence in your abilities. Create a healthy portfolio that showcases your best work and instills visitors with excitement about working with you.
- Higher Efficiency: Having all your best shots in one accessible place can boost your efficiency in several ways. First, it helps potential clients self-select. If they see your work and it’s a perfect match for what they seek, then they will contact you. You don’t have to spend time engaging with a caller who is not a good fit. It’s also nice to have an organized repository of your best projects at your fingertips when you need to provide samples of your work.
- They sell: The perfect portfolio will get you customers or clients. Visuals, including photos, are powerful tools in the sales process because they allow people to envision themselves using your products or services. Photos are aspirational, and aspiration sells.
Key Portfolio Features
Of course, a disorganized, limited or poorly designed photo album can be a turnoff for visitors. The best portfolios have these features:
Make it easy for people to find, view and interact with your portfolio.
Create a call to action that appears with each photo.
Don’t include images that won’t attract your ideal client.
Include shots of your best work, not everything you’ve ever done.
Could your portfolio use some improvement? Are you missing one on your site? There are several ways to create an awesome portfolio on WordPress websites, so just let us know how we can help.