How your blog is formatted matters!
Blogs provide an informational point of contact for your website. But did you know there are post-formatting tricks that can make your words more inviting and engaging to readers? We’ve gathered five great tips that will help you grab visitors’ interest and keep them reading until the very last period.
Case in point. Like the smaller bold headline to label this section of text. That’s what a subheader does; it creates a visual break for readers as well as helps organize the information by topic. As an added bonus, subheaders are the perfect places to put keywords, which can boost your search engine optimization efforts.
Focus on Readability
Too many blogs are formatted to run across the entire webpage. Unfortunately, that approach is both uncomfortable for readers’ eyes and unappealing visually. Confine your text to a narrower column so visitors can track the words more easily. Feel free to highlight important text in bold, but don’t go overboard.
Readers love when visual elements are included in posts. They are nice to look at, informative and help break up the text. You can include photos, graphics or even videos. Whichever you choose, make sure they have captions that include additional information – and more opportunities to insert keywords.
Use Lists and Bullets
Again, breaking up text into consumable sections is important. In addition to subheaders, numbered lists and bulleted sentences are great tools for this strategy. Readers love lists and appreciate having concepts broken down into components for easier comprehension. Plus, short sentences help people retain information; they may not remember the entire paragraph, but they can recall a single bulleted bit of text.
Create Short Paragraphs
When writing a blog post, you do not have to adhere to the rules that govern paragraph usage in regular writing. It’s perfectly acceptable to have paragraphs with only one or two sentences each, as long as you are splitting the information into logical sections.
Writing blog posts that attract readers is not difficult if you follow these formatting rules. An additional benefit is that including subheaders, images and lists can really help you organize your thoughts, which makes writing and reading easier. For more advice on blog posts, from writing a great headline to optimal timing, see our previous articles on the subject.