In 2014, we reached a tipping point in the realm of online access. More people went on the Internet using mobile devices than using desktop computers. That means that anyone who still is on the fence about the importance of having a mobile-friendly website risks getting left behind by customers and competitors. Indeed, last year Google changed its search algorithm to give higher listings to websites that respond well in the mobile format.
You may have heard the term “mobile responsive” and wondered how that label differs from “mobile website.” These actually are two different things. A mobile website is a separate online space that is only viewed by people on mobile devices. A mobile-responsive site is the same as your regular website, it just adjusts in format to look good on whatever device the visitor is using.
Mobile-friendly sites (link to our portfolio page) have several distinct features, and the more of them your site has, the better experience users will have. We’ve gathered the top 10 signs your website will be offer maximum benefit to all your visitors.
Studies indicate a page that takes longer than three seconds to load will likely be abandoned by users. Make sure your site appears quickly and clearly as fast as possible to ensure visitors will stick around to read your content.
Most Important Info First
Again, time is of the essence when it comes to mobile users. Create a hierarchy of info to ensure that visitors can find what they are looking for – usually contact information, hours of operation or reviews – without any hassle.
Mobile users are all thumbs when it comes to pushing buttons. You’ve seen people writing text messages this way, and it is no different for mobile sites. Make your action buttons large and easy to use even without scaling the screen.
Simple Contact Portal
If most people are going to your website for contact information, provide access in multiple ways. Give them a simple way to write you an email or participate in an online chat.
The most common reason mobile visitors seek you out is for a phone number. Make sure your site has click-to-call functionality to they don’t have to write down your number and then leave your site to punch it in manually.
Slideshows of stunning photos are great on a desktop computer, but on a mobile device, they are difficult to appreciate and may slow down your loading time. Consider disabling slideshows and scaling down photos for your mobile-friendly space.
Most mobile-friendly sites offer clear navigation to get visitors to the pages they are looking for. The format is completely different than a regular website uses. Your top-level navigation should include clearly labeled, large buttons that take you further into the site.
With the growing focus on local search, having a map that shows the location of your store, office or nonprofit organization is vital for helping potential customers find you on the go as well as being higher rated by search engines.
Calls to Action
Site visitors respond well to easy, actionable suggestions. “Donate Now,” “Call Now” and “Shop Now” make it simple for them to benefit from the functionality of your site.
This characteristic is two-fold. First, there should be enough contrast between the text color and the background color to make the words easy to read. Red text on a black background – even if those are your company colors – is not helpful to readers. Secondly, short sentences with bulleted lists are much better in the mobile context than long paragraphs of prose.
Does your current website have all these characteristics of mobile-friendly sites?